Hi, I’m Crystal Tsang — a freelance photographer, multimedia producer, documentary filmmaker, and content strategist.
I take a scientific and sociological approach to the creative process, with the ultimate goal of understanding and expanding the capacity of human beings to make the moral choice. my work aims to be generative, rather than simply reflective.
After graduating from UC Berkeley with a B.A. in Economics and a B.A. in Film, I set out to become fluent in the language of digital media for ordinary people.
I started out by working at direct-to-consumer digital marketing agencies as a Creative Strategist, where I produced over $3 million worth of paid social ads.
It was like the wild west!
