Ad Portfolio — CRYSTAL J TSANG

Digital marketing is a new creative frontier that has become increasingly crucial to the proliferation of businesses, organizations, institutions and ideas.

Producing Conversion-optimized creative is both an art and a science.

Learn more about my iterative, experimental, omnichannel approach by checking out these case studies on two of my past clients ——>

Featured

Creative Testing: Jetson Probiotics

A peek into an iterative creative testing methodology for Facebook ads.

An Omnichannel Approach: Sandland Sleep

Creative strategy for restricted products, expanding into different media channels and product lines

Selected Ads for Facebook, Instagram, Tiktok, Youtuve, CTV

These ads came out of a strategic business need — a launch of a new product, a new partnership, a fundraising deadline, a holiday sale. I take a data-driven approach to writing and producing ads, iterating off existing content or directing the production of new content. I often serve as a liaison between agency partners, production teams, CMO’s and Brand Managers, freelance editors, and content creators.

You can click on the images below to watch each ad!